Posted: December 16, 2019In: Social Media What is social media marketing? Anonymous What is social media and what are its advantages? Share Facebook 8 Replies Voted Oldest Recent Anonymous Added an reply on December 22, 2019 at 12:31 pm Social media marketing is something you cannot ignore 1 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Anonymous Added an reply on December 16, 2019 at 4:10 am Social Media Marketing (SMM) is one of non-standard ways to promote in business, which is to attract the target audience from social networks, forums, web blogs. SMM promotion in social networks allows you to directly interact with potential customers: To acquaint with a brand, to form recognition, the loyal relation. Get feedback about your products / services. Work with reviews, objections, convey information of interest. To engage in interaction through discussions, contests, etc. Stimulate potential customers before committing a targeted action. Remind yourself of your customer base. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Anonymous Added an reply on December 16, 2019 at 4:07 am This reply was edited. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Twitter is a social site designed to let people share short messages or “updates” with others. Linkedin is designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Instagram that allows users to share photos and videos from their lives, add captions, edit filters, tweak settings, engage with others, explore and creep, and so, so much more Pinterest that allows users to visually share, and discover new interests by posting images or videos to their own ‘pins,’ usually with a common theme and browsing what other users have pinned. YouTube is for sharing the video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Anonymous Added an reply on December 16, 2019 at 4:07 am What Are The Benefits Of Social Media Marketing? Social media marketing can benefit businesses in a number of ways and help achieve various set of goals, such as: Connecting and engaging with prospective leads and customers Reputation Management and brand awareness Generating leads and sales opportunities Increasing website traffic Reaching new prospects or buyers Positioning the company as an authority Improving customer service with additional communication outlets Initiating conversions Creating a brand identity and positive brand association Improving communication and interaction with target audiences Why Having A Social Media Presence For Marketing Is So Important? There are primarily three reasons why your business must be present on social media platforms. Firstly, It builds a strong brand. Especially, with today’s generation being so much active on social media for most of the time, they consider any business as outdated, if they cannot find them on social media. The brand loyalty of a company is at stake if customers cannot find you on social media platforms. The reason being, today’s customers are more convenient in dealing with businesses/brands on social media than on any other platform. Secondly, it helps in terms of organic search engine results. When you post your blog posts and videos on social media, and if your content is being shared by social media users on the platform, it is a signal to search engine algorithms that, your content is valuable and starts ranking it high on SERPs. Thirdly, a business presence on social media gives credibility to your company/brand/organization. Research has revealed that every 4 out of 5 people are more likely to get associated with a business that has an active social presence. Customers feel easier to approach such businesses and make them feel that the business is updated. What Is Social Media Optimization Strategy? Social Media Optimization is a marketing technique and strategy used on social media channels in order to promote brand awareness, products/services through content sharing. This drives more traffic to your business website. It is very much important to set clear and well-defined business goals and objectives to extract maximum benefit out of social media marketing. To help you set out a clear Social Media Optimisation Strategy, look into the following guidelines. Understand your buyer persona and their customer journey Make sure whether your customer segment uses social media or not Be crystal clear with the goals you wish to achieve through social media Spy on your competitor’s social media profiles and understand how your prospects respond to their posts Research over the recent technology and market trends in your niche Do not leave any social media platform. Make your presence felt on all social media channels. Drive your social media fans to take specific actions on your social media profiles to improve engagement. Track each and every result using specific social media tools. What makes a successful social media marketing strategy? Among many, there are three important things that need to be taken care of a successful social media marketing strategy. They are as follows: Be casual and customer friendly in approach. This is evident in the kind of posts that you share and the language that you use to convey your messages through those posts. Do not make your posts look as though a robot is taking care of your social media marketing. Get as human as possible. Be regular in updating your social media pages on a bi-weekly basis. It is always good if you can update and keep your audience engaged on a daily basis. If you have a page that is not updated for a long time, it is an indication to the customers that you are inactive in business. There are situations when unsatisfied customers might leave negative reviews on your social media profiles. In such cases, handle situations with care. Do not react to those customers on social media as it does more harm to your brand image than to your customer. Instead, respond by being apologetic and request for reason for their negative behavior. This brings more trust in you and your brand/business among customers. What are the popular social media marketing platforms to use? There are many social media marketing platforms. Among them the most famous ones are listed below: Facebook: Facebook is the world’s most popular social media marketing network. It has proved to be suitable for advertising purposes for almost all kinds of businesses. Instagram: Instagram is the world’s second most popular social media marketing website owned by Facebook has been growing virally throughout the world. It is very popular among the younger generation. It has proved to be suitable for fashion and fitness related business – especially for personal brands. LinkedIn: LinkedIn is another popular social media marketing website after Facebook. It is very popular among working technology professionals. LinkedIn is less fun and more educative in nature. It has proved to be suitable for B2B businesses. What makes a good social media profile? A successful social media marketing starts with creating an impressive social media profile. The first thing a visitor notices on your social media is a profile picture and business statement. Make sure you got a great profile picture and an extraordinary business statement on your profile header. If you need more ideas for a great social media profile, look at other people or competitors who have already done that. Analyze their strong elements and do not hesitate to add them to yours. Add videos demonstrating your business culture, products/services, customers. This gives a feel of your business to your prospects. Add newspaper articles, milestones achieved, recognition and awards, business statistics, etc. on your social media profile to boost brand building. Add your location address and ways to connect with you. Add keywords and terms related to your business, to make sure search engines take note your business vertical. What is ‘Engagement’ in Social Media Marketing? ‘Engagement’ on social media marketing is the way a business/brand connects with its customers. In simple words, it is a process of reaching and interacting with the customers on social media platforms. Social media engagement can also be used as a metric to identify how customers are responding to your business offerings. It measures the shares, likes, and comments for a business’ social media profiles as a result of social media marketing efforts. The drawback of social media engagement as a metric is that it is hard to convert the engagement into sales, unless, you stick on to your prospects and keep engaging them throughout the customer journey. Social media engagement does not necessarily describe how many active users end up making a purchase. Through social media engagement, you can draw the attention of your prospects towards a particular product or a service. When planned right, social media engagement can drive more website to your traffic and generate sales. The various ways to engage social media audience for your business include: Posting share-worthy links of blog posts and videos Create a question and answer sessions on social media through polls. This way your audience feel valued and start interacting with your business. Create a video series that is released part by part on your social media, so that, people come back to your page to consume relevant information. Participate in Facebook groups related to your niche and get engaged with your prospective customers. Answer their queries and lead them to your social profile and websites. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp jennygupta1998 0 Threads 1 Reply 0 Best Replies 0 Points View Profile admin Added an reply on December 16, 2019 at 4:02 am This reply was edited. What Is Social Media Marketing – An Introductory Guide For Beginners Topics Covered In This Chapter: What Is Social Media? Which are the popular Social Media sites? What is Social Media Marketing? What are the benefits of Social Media Marketing? Why Having A Social Media Presence Is So Important? What Is Social Media Optimization Strategy? What makes a successful social media strategy? What makes a good social media profile? What is ‘Engagement’ in Social Media Marketing? What are the popular social media marketing platforms to use? What is Social Media? Social Media is an effective platform on the internet that lets us participate in social networking through conversation and sharing resources with one another. It has two dimensions – users and advertisers. Social Media users use social media to keep in touch with friends and relatives around the world. Whereas, advertisers use it to advertise their products/services to social media users. Companies and organizations can share their posts on various social media platforms to improve brand visibility. Social Media has turned out to be the best source for news updates, marketing, education, and entertainment. Originally, social media sites were used as a platform for friends and family to sign up, converse and interact with each other. As the number of social media users (Approximately 2+ billion active users) grew on the internet, businesses recognized its power for advertisement purposes. Which are the popular Social Media sites? Popular social media sites include: Facebook Twitter Instagram LinkedIn Pinterest Snapchat Apart from these, there are hundreds of other social media sites which are local to specific niches and locations, while some are available only as applications on your smartphones. What Is Social Media Marketing? Social media marketing (very famously referred to by its acronym, SMM) is a way to connect social media users to businesses. It is the process of gaining brand awareness, increasing website traffic and engaging your customers and prospects using social media channels/websites. In simple words, the use of social media channels by businesses to promote their product/service is called social media marketing. Built-in data analytics tools within the social media channels enable businesses/brands to track the effectiveness of their marketing campaigns Through social media marketing, businesses will be able to tap into a bigger market, which, with traditional marketing would be impossible. Apart from paid advertising, Social media marketing can be organic through activities like posting text, images, videos, and other content that drives engagement with the audience. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Anonymous Added an reply on December 16, 2019 at 4:00 am Social media it means interaction among people in which they create,share &exchange information and idea’s in different communities like Facebook,Twitter,Instagram,&YouTube. Facebook : It is a most popular free network. It allows registered users to create pages, upload photos and video’s send massages and keep in touch with friends and family members and we can get more friends in facebook. Most of the united states peoples are spending time on facebook then any other social networks. Twitte: Twitter is the micro blogging service it is also allow the registered users to broadcast short posts called Twitter. Twitter members can follow and Tweets by using multiple devices. Instagram: Is a free photo and video sharing app. That allows users to apply digital filters, frames and special effects to their photos and shares. YouTube: video hosting and watching websites. Snapchat: A mobile app that lets users send photos and videos to friends or to their “story.” Advantages of social media: We can promote our business by posting ads. Allows employees to discuss ideas, post news, ask questions and share links. Targets a wide audience, making it a useful and effective recruitment tool. Facilitates open communication, leading to enhanced information discovery and delivery. Potentially results in lost productivity, especially if employees are busy updating profiles, etc. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Anonymous Added an reply on December 16, 2019 at 4:00 am Social media marketing includes the usage of social media platforms, like Instagram, Facebook, Twitter, or similar, as marketing tools. The goal is to reach a wide audience and interact with them in order to attract new customers. Here are some of the advantages of social media: Increases brand awareness – likes, shares, follows, and other types of social engagements will help you get recognized among new customers and investors. Generates leads and boost conversions – you’re advertising to people who have opted engaging with you by following your account, which can result in accumulation of new leads and increase sales. Foster relationships with customers – when you answer your customer’s question on social media, they will forever be grateful that you have spared some time to do that. His appreciation will prompt him to share what you practice with other people. Your competitors are online – keep tabs on your competitors which allows you to get a look at what is and isn’t working for them, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach. Make sure to choose suitable social media platform to advertise – it’s about the needs of your target audience and where they tend to spend their time. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Anonymous Added an reply on December 16, 2019 at 3:58 am Social media marketing is something you cannot ignore , -1 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Sorry, you do not have a permission to reply to this thread.